Summer Internship Project

Home/ Summer Internship Project
Course TypeCourse CodeNo. Of Credits
Foundation CoreSBP2MB2294

Semester and Year Offered: First Year, Slot 2 Semester 2

Course Coordinator and Team: Kritika Mathur

Email of course coordinator: kritika[at]aud[dot]ac[dot]in


Aim: The course encourages pursue a summer internship and connect with potential employers. The project strengthens the student’s career skill set.

Course Outcomes:

Upon successful completion, participants will have the knowledge and skills to:

  1. Acquire on job the skills, knowledge, and attitude, which are requisite to constitute a professional identity.
  2. Demonstrate professional values and ethical standards
  3. Ability to handle real life challenges by making effective decisions at the organisations
  4. Adapt effectively to changing conditions

Brief description of modules/ Main modules:

The curriculum mandates a 8-10 week internship experience at the organisation. The internship is evaluated by an Industry Mentor at the organisation and a Faculty Mentor at the School. The Faculty Mentor interacts with the Industry Mentor on regular basis to track the progress of the student. The internship is documented followed by a submission of a project under the guidance of a Faculty Mentor, and a Viva Voce.

The summer internship project report can be based on one of the following options:

1. Documentation of the Experience at the Organisation

In this option, each student is required to maintain a weekly log book with the following fields up:

  1. Tasks Assigned;
  2. Tasks Completed and Process Followed ;
  3. Key Learnings;
  4. Challenges encountered, if any.

At the end of the internship, the student is expected to write a self reflection paper / personal learning paper where he / she documents major learnings at the conceptual level, linking them specifically to the classroom learning in the first year.

2. Descriptive Project on the Host Organisation

In this option, the student can choose to write a management case study on the organisation where he / she is interning, or pick up as aspect / function of the organisation and do an in-depth study of the same. An option to do a sectoral analysis / market landscaping is also available.

For a management case study, the sections of the report may include:

  1. Objective and the Context;
  2. Company Overview, Chronology of events;
  3. Industry Overview, Competitors etc;
  4. Decision Dillemma;
  5. Background Information and Technical Notes;
  6. Analysis of the Case

For an in-depth study of a particular function; the sections of the report may include:

  1. Company Overview;
  2. Overview of the Product / Function;
  3. Key Performance Indicators;
  4. SWOT Analysis;
  5. Positioning in the Competitive Landscape / Comparative Analysis with another function / organisation;
  6. Key Managerial Learnings

For a Sectoral Analysis of the Industry to which your host organisation belongs, or where their clientele lies, the sections of the report could include:

  1. Economy Overview (detailed PESTEL analysis);
  2. Industry: growth and trends;
  3. Key Players and Competitive Landscape;
  4. Attractiveness of the Industry Sector (Porters Five Forces, Ansoff Matrix);
  5. Key Performance Indicators and mapping of the players;
  6. Critical Success Factors for Players in the Industry.

In this option, students doing primary research and / or market surveys can bring the same in the last two sub-sections.

3. Research Project

If you have a specific research question that you would like to answer given the opportunity that you have been given (in terms of access to the organisation and data), this option would be ideal. The format of the research project report would be

  1. Research Topic / Question, motivation and objectives
  2. Review of Literature;
  3. Research Design (Exploratory, Descriptive or Explanatory);
  4. Research Strategy (Experiments, Survey, Ethnography, Case Studies, Archival research, Action Research, Grounded Theory etc) and Research Methods (Qualitative, Quantitative, Mixed?)
  5. Data Collection - Sampling Method, Sample Design, Data Collection Method, Instrument Design; Credibility of the Instrument
  6. Data Analysis - Descriptive and Inferential Analysis;
  7. Conclusions, recommendation and new contribution made by the study.

Assessment Details with weights:



Feedback from Industry Mentor


Report to be evaluated by Faculty Mentor


Review of Progress to be evaluated by Faculty Mentor




Viva Voce



Reading List:

Students are required to use research papers, magazines (Business etc), published research reports, Euromonitor, Newspaper archives, library resources to analyze the big picture.