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Course Description:This course covers the principles, planning, implementation and control of the marketing function in all kinds of organisations. Marketing is the art and science of creating customer value and market place exchanges that benefit the organization and its stakeholders.
This course aims to familiarize students with the marketing function in organizations. It will equip the students with understanding of the Marketing Mix elements and sensitize them to certain emerging issues in Marketing. The course is intended to bring in key principles and activities crucial for the role that marketing has in an organisation.
The course aims to:
It also explores best practices in managing marketing activities within an organisation and how to measure and impact on demand and attempt to forecast and influence its future levels, magnitude and timing.
Assessment Pattern (Tentative)
Mid Term Assessment
End Term Assessment