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Pre-requisites: Foundation course in Operations Research/Management Science and Operations Management at undergraduate or graduate level
Aim: The focus is to enable the participants comprehend the underlying economic mechanisms and driving forces of e-business. It shall enable them to appreciate the critical building blocks of e-business operations and different types of prevailing business models employed by leading industrial leaders. It provides the participants, an opportunity to appraise the opportunities and potential to apply and synthesize a variety of e-business operations concepts.
- After completing this course, student will be able to
- Demonstrate an understanding of e-business landscape, current and emerging business models, and the technology and infrastructure underpinnings of the e-business.
- Describe the key features of electronic data interchange and e-business network infrastructures.
- Comprehend the foundations of information management for e-business.
- Discuss the strategic and management issues related to operations, marketing, supply chains and payment systems in e-business.
Brief Description of Modules/ Main Modules
Unit 1: Introduction to e-Business (6 hours)
e-business and its classification; e-Business revenue models
Unit 2: Architectural Framework for e-Businesses (8 hours)
Framework of e-Business; Electronic data interchange; e-business network infrastructure; e-business payment systems
Unit 3: e-Business Information and Risk Management (6 hours)
E-business information distribution and messaging; Information publishing technology; e-business risk management
Unit 4: e-business Operations (12 hours)
E-business operations strategy; Supply chain management and Quality Management in e-business; purchasing and inventory management; Mobile commerce
Assessment Details with weights:
- Case Analysis/Assignments 20% (throughout semester)
- Project 20% (throughout semester)
- Role Play 10% (4/5th Week)
- Quiz/Group Presentations 20% (throughout semester)
- End semester 30% (Last week of March)
- Bhasker, B. (2006). Electronic Commerce: Framework, Technologies and Applications, 4th Edition,Tata McGraw Hill
- Deitel, H.M., Deitel, P., and Steinbuhler, K. (2001). E-Business and E-Commerce for Managers, 1st Edition, Prentice Hall
- Graham, D., Manikas, I., & Folinas, D. (Eds.). (2013). E-logistics and e-supply chain management: Applications for evolving business. IGI Global.
- Norris, M. and Steve, West. (2001). E-Business Essentials, 2nd Edition, John Wiley and Sons
- Paul, P. (2011). E-Business Strategy: Text and Cases, Tata McGraw Hill.
- Schniederjans, M. J., Cao, Q., & Triche, J. H. (2013). E-commerce operations management. World Scientific Publishing Co Inc.
- Hackbarth, G., & Kettinger, W. J. (2000). Building an e-business strategy. Information Systems Management, 17(3), 78-93.
- Barua, A., Konana, P., Whinston, A. B., & Yin, F. (2001). Driving e-business excellence. MIT Sloan Management Review, 43(1), 36.