Course Description:The helps students to develop certain basic communication skills that are required by students of Business Administration. The course covers both written and oral means of communication that are required in the context of business. The course provides feedback on their presentation skills and assesses the gaps, to develop them for future successful communication.
The course, carrying 4 credits, will comprise of the following modules.
Introduction
Verbal and non-verbal Communication
Fundamental of Business Writing Communication
Oral Communication & Presentation skills
Reading Skills
Business communication in digital age
Employment Communication
Assessment Pattern (Tentative)
In class assessments
30%
Individual Presentation
20%
Group assignment and presentation
20%
End Term
30%
Suggested Readings
Kaul, A. (2009). Business communication (2nd edition). PHI Learning Pvt. Ltd.
Munter, M. (2013).Guide to Managerial Communication (10th edition). Pearson.
Roberts, S. and Roach, T. (2011). Fundamentals of business communication.Goodheart-Willcox.
Guffey, M.E. (2017). Business Communication: Process & Product (9th edition).Cengage Learning Custom Publishing.
Thill, John V. (2016).Excellence in Business Communication (12th edition). Pearson.
Goffman, E. (1956). The presentation of Self in everyday life. Doubleday.
